Richa Kar founded Zivame after noticing a gap that most people hadn't thought to address commercially: comfortable, private, and well-fitted access to women's innerwear in India, a category that was underserved and often uncomfortable to shop for in traditional retail settings.

Zivame grew into India's largest online platform in its category, now valued at approximately $91.6 million. Richa's success shows a pattern worth noting: some of the biggest business opportunities aren't found in flashy new technology - they're found in solving a problem that already affects millions of people, but that nobody has taken seriously enough to fix properly.

Her journey also reflects how founders can build a serious business around a topic that might initially seem to sit outside the mainstream startup conversation, simply by identifying real, underserved consumer need and executing well against it.

For students interested in business but who assume startups have to be about apps or AI, Richa's story is a useful counter-example - the biggest opportunity is often hiding in an "uncool" or overlooked category.